Brand Benefits – 5 Reasons Why Promotional Products Are Crucial for Business

While promotional products aren’t fundamental to the everyday operation of your business, they can help to grow it far beyond your expectations. It’s phenomenal what a little branding and a small monetary outlay can do, as you’ll find out below:

Trade Show Giveaways

Trade shows continue to be one of the most profitable business-to-business strategies. However, if you turn up with nothing more than a few pamphlets, you can expect to go home with less than impressive results. By including branded promotional products at your stall, you stand a far better chance of getting noticed and making connections. The more “out of the box” the branded product, the easier it is to bring people over to your table for a chat.

A Global Advantage

If a significant part of your business involves shipping out goods you have sold, then promotional products become all the more critical. You have the opportunity to expand your reach globally by popping a branded product in with the item your customer has ordered. As a result, you benefit from a universal form of advertising that costs very little and offers the potential to retain a customer for life.

Client Gifts

The larger your corporation, the harder it is to make every client feel valued and appreciated – something that’s crucial for repeat business. However, if you take the time to provide your top clients with products that bear your branding, they’re bound to have a much more favorable view of you. You can even stagger out your gift-giving and send items out for work relationship anniversaries, or during festive occasions to ensure you’re always top of mind with your client.  

Staff Perks

While gifts for your team don’t have to take on physical form, there are times when a token of your appreciation can make a world of difference to staff morale. Treating your staff to branded products such as reusable coffee cups and pen sets can help them to feel like you value them.

While it may cost you a few dollars here and there to provide such a gift, the payoff for you as the employer can be significant. Up to 39 percent of employee participants in a Harvard Business School study felt like quitting their job because they felt unappreciated. Up to 65 percent of them also said they would work harder if they felt more appreciated.

Brand Recognition

Brand recognition is a process that can either happen in the blink of an eye or take a little longer. It can also depend on whether you’re a colonizer or a pioneer. To speed up the process, however, you need to do all you can to make sure your brand is visible.

Giving away products featuring your branding can be of assistance. The more you can get your branding into the public eye, the quicker you can see people make the connection. For example, in the late 1800s through to 1920, the early Coca-Cola manufacturer Candler gave away 10 percent of its products through coupon initiatives. It also provided stores with posters and Coca-Cola branded giveaway items such as calendars and clocks. It didn’t take long for Coca-Cola to become a brand people recognized and remembered. Yours can be as well.

Promotional products can be customer incentives, staff perks, and forms of advertising; such is their versatility. If you’re looking to get the edge in the marketplace and put your business to the forefront of your customers’ minds, it might be time to finalize your branding and begin distributing promotional products.


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