The eCommerce industry is constantly changing. In a world where people’s attention span is shorter than it has ever been, brands must hook the interests of consumers in less than 10 seconds. We’ve gone from an era where in-person shopping was highly preferred to where shopping on your smartphone while sitting on the couch is the new preference. Keep reading to learn about the changing face of the eCommerce industry and for tips and tricks for expanding your online customer base.
Keeping Up With the Customer
In 2017 alone, there were 1.66 billion online shoppers in the world. That’s 21.8 percent of the global population. If you’re going to succeed in today’s online shopping frenzy, you must keep up with customers’ online shopping proclivities.
Video Provides a Strong ROI
Online shoppers love videos. They would much rather learn about a product while watching a video than reading through a 2,500-word blog post that shares the same message. Videos do well for landing pages, home pages, services pages, blog posts, and more. It’s also recommended to use them in your social media marketing strategies.
Simple Website Design
Information overload is a real thing, and it’s something online shoppers hate. You must keep your eCommerce website simple and to the point. To do this, it’s best to create a minimalist website. This type of website receives positive ratings on a consistent basis thanks to its visual appeal. Remove any unnecessary information from your site to achieve a minimalist website. The more white space, the better.
Make your conversion points the central focus of each page by clearly defining your calls to action. When a customer clicks on a certain page, there should be an immediate appearance of the call to action. The customer should feel compelled to click as if he or she is literally being directed to that button.
Utilize a View Cart Button
Research shows having a view cart button will increase conversions. The button should, of course, be easy to identify as a shopping cart. Using bright colors to help it stand out from the rest of the page is highly recommended. Make the shopping cart button the easiest button to find on the page, along with the call to action button. It’s also recommended to provide a one-click checkout to further improve the online shopping experience.
Put Pricing Information Right Beside the Product
One of the most aggravating aspects of online shopping is not knowing the actual price of a product or service. Customers are likely to click out of your website if you don’t make it simple to identify the cost of what you’re selling. If you’re selling services, you should outline the price of the service on the services pages as well as on a pricing page. If you’re selling products, the price of the product should always be right beside or right below the product.
Your ability to fulfill online shoppers’ preferences is key to maintaining a competitive edge as the face of eCommerce continues to change. One of the smartest moves you can make is to analyze your competitors. Copy what they are doing right, and avoid what they are doing wrong.