Nowadays everyone is on social media, and so you need to ensure your business is too, otherwise you risk remaining out-of-touch with your demographic. Social media can be a powerful tool if optimised effectively, and it is also an essential part of the overall marketing strategy when developing your business.
Engagement is key on these platforms and using them to interact with your audience can help establish yourself as a prominent figure in your niche. Brand identity is also hugely important for both new and established businesses that are not only trying to break into the market but also break into existing spaces. Consumers always want something different and better, so tailoring your social message to this is a great way to appeal to your demographic.
There are several things to think about when looking to interact more fully with your audience, so take a look at how you can achieve higher engagement to develop quality leads.
Create a community
Social media won’t work for your company if it’s a one-way street. Creating a space where you are open to people posting comments and asking questions is paramount to gaining information on what customers want. Being an active member of the community is also important when showing your customers how personable your brand is and that you can respond to their feedback. By using this as a chance to share your posts and share your thoughts with your peers and/or customers, you’re building not only a trustworthy persona but you’re also building a community.
Act like a real person
Nobody likes automated messages, especially when they are trying to find an answer to a solution. Making your social spaces as personable as possible while remaining professional will help to build trust and a sense of community among your followers.
Don’t be afraid of criticism
No matter how well you think you are performing, there is always scope for improvement. Therefore, using social media can give your audience the ability to feedback on their experience. You have to be prepared for the negatives as well as the positives, but taking this on-board can help you change processes to improve the customer journey for next time.
Showcasing your expertise
There’s nothing wrong with telling the world how good you are as long as it’s done in the right way. Creating an informative platform to showcase your product and services while remaining true to the brand concept is vital to winning people over. The content and visuals you use on social media is also key to driving engagement on your page, so creating an effective copy or hiring a video production company to produce compelling media will give your customers something unique when they visit.
Treating customers as real people rather than a statistic is vital for social success. Once you have someone on your social media platform, there are seconds before they make their decision to interact. Because of this, you need to ensure your company is as enticing as possible, otherwise you run the risk of failing to garner conversions.
Related: 3 New Instagram Features You Should be Using.