To increase the traffic to your website, you may hear of a process called link building. This search engine optimization strategy has been around since the early days of the internet and has become more refined over the years.
These days, if you want to ensure you’re using white hat search engine strategies, you’ll need to ensure that you only use a high-quality backlink.
But what is a good backlink, and how do you obtain them for your website?
In this guide, we’ll discuss effective link building strategies that don’t harm your SEO.
What Is a High-Quality Backlink?
Before we discuss the strategies you can utilize to build backlinks to your site, we should touch on what they are.
To understand backlinks, we first must discuss authority. There are currently close to 2 billion websites on the internet, some offer more value in terms of the quality of their information than others.
People are looking for accurate and informative content, and search engines try to provide the answers to questions with the right result at the top of the list of sites they return.
To understand whether a website is an authority on a subject and that the information it is providing holds weight, the site will be ranked based on other sites that point to it.
A site that has lots of popular websites linking to it, will be seen as authoritative. Backlink structure is one of the most important ranking factors search engines use.
How Do You Build Backlinks?
There are several ways to build backlinks. The longest way is through guest posting. First, you’d identity high authority news sites and approach them with a view to providing valuable content they can post.
These guest posts shouldn’t be too promotional, however, they are an opportunity for you to place a link onto their site.
Creating infographics that other sites can use is a great way of repurposing your content on other sites while earning a link to your site.
Another technique is to employ an SEO company to build links for you. Using genuine blogger outreach to sites that accept guest posts, it’s possible to find many high-quality backlinks easily. More here.
Using these techniques is a good way of ensuring that you retain control over the anchor text that the linking website will use.
One final way to build backlinks is to find websites with broken links to pages that no longer exist and offer your site up as a linking opportunity to the webmaster.
Build Your Authority Now
Building authority through the use of a high-quality backlink is time-consuming, however, it is worth it. Every website owner should be trying to improve the quality of their web property in the eyes of both users and search engines, and link building is the best way to achieve this.
For tips on boosting your website traffic, check out the digital marketing section now!