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June 10, 2024

Every Blog Matters: How to Repurpose Your Content

Every content requires an investment of time and effort. If it offers value and is optimized for search, it will bring you amazing benefits long after you have created it. However, you do not have to produce valuable content every day. Many bloggers do not realize that they can take advantage of the content you already have in hand. The main idea behind is concept is repurposing content. Many SEO Toronto reuse and leverage old content, put a new spin on it, and breathe in new life. 

Benefits of Repurposing Your Content

The concept of repurposing content may sound simple, but its execution can get quite tricky. Repurposing old content involves slicing and dicing old content into various formats to make it work. When properly executed, you can reap the same rewards as creating new content for your website. 

  • Get an SEO boost – Having multiple contents that revolves around the same topic can help increase more opportunities to target the desired keyword. Additionally, you will likely receive quality backlinks to your website when you take your repurposed content and publish them on other platforms. 
  • Reach a new audience – In many cases, your original content may have already gained traction in search engines. However, repurposing old content in a new format can increase traction and expand your audience reach.
  • Reinforce your message – Repetition is crucial with marketing. This is especially true when it comes to reaping the benefits of repurposing content. According to Marketing’s Rule of Seven, marketers need to reinforce their message about 7 times before buyers decide to close the deal. Do not allow high-value, authoritative to disappear into the archives. Instead, repurpose the content into different formats to deliver your message to your audience. It will help you reinforce your brand message.
  • Improve organic visibility – Organic searches make up the majority of all website traffic, holding a 51% share among traffic sources, according to a BrightEdge study. This shows that repurposed content in any format can bring your website a significant boost in organic visibility and traffic. If you publish multiple contents, it will help you gain more access to search for targeted keywords or queries. Additionally, publishing your repurposed content on other websites can bring you the benefits of backlinks.
  • Increase your authority – When you repurpose high-value content in different places, it will help improve your profile in your niche market and show others that you are an expert. 

Ways You Can Breathe New Life in Old Content

To maximize your effort, make sure to create content with repurposing in mind at the start, allowing you to reuse it elsewhere without making your audience feeling you are cutting corners. One of the awesome benefits of this concept is that you do not have to focus on one thing so you can get other work done with less effort. 

Here are several effective ways you can repurpose your content:

  • Turn blog posts into podcasts – You can turn content you like to expand into an engaging podcast episode. Podcasts are often used to deliver “hard to comprehend” content into something that your audience can easily digest. Some people do not have the luxury of time to read long content. However, they can easily listen to podcast episodes while on the go. This only shows that podcast is an effective platform that enables you to increase the reach of your content. You can expand the information, provide updated facts and examples in a conversational way, and promote your podcast episodes on social media platforms.

Image by Hatice EROL from Pixabay

  • Turn webinars into video tutorials – If you hosted tons of kickass webinars before, you can turn them into video tutorials for an audience who missed your webinar. You can upload your webinars turned video tutorials on YouTube to ensure that your target audience can easily access them whenever, wherever. These new assets can attract more potential clients and drive more organic traffic to your website via YouTube. 
  • Use web content for video content – Another way to repurpose old content is by making a short video that offers value and substance to your target audience. 85% of internet users are more engaged watching video content than reading long blogs. Make sure to include interesting graphics in your video to really attract viewers. Do not just upload your videos on YouTube, you also add your video to your blog post to engage skimmers who want to digest information quickly. 
  • Update old blog post with new information – Updating old blog posts is another way to repurpose your content. If you have plenty of old blogs about systems integration in Canada and storage units North York which is packed with valuable information, do not get them lost in the past. Comb through your archive and choose blog posts which you think can be valuable with a few updates. Furthermore, updating old blog posts can save you plenty of time, especially if you do not have enough time to create new blogs—just add current information that will make it more informative to your readers. Before distributing your post on various platforms, make sure to indicate in the title that the post is updated with new information. This attracts reading who are searching for the most current information, giving them a new refresher. 
  • Use statistics for social media content – Do not put collected data to waste. You can turn these data into engaging and informative graphics and use them to diversify your social media content. For example, you can turn statistics about millennial blog readers into a visual experience and incorporate it on your social media pages to give more credibility. Furthermore, it shows that you care about important information as part of your brand. 
  • Turn Slideshows into Infographics – If you have impressive graphs and charts from your PowerPoint presentations, you can repurpose them into beautiful infographics. Like video content, infographics are easy to absorb, informative and get around with your target audience easily. While some infographics require extensive research and design, you can gather important data and turn them into graphs or charts and pretty it up. 

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