In-store advertising is imperative for all businesses. There are many different tools and
approaches you can use in order to enhance the number of sales you make. From vinyl floor
stickers to window displays, the options are endless. In this post, we are going to take a look at
one of the most pivotal in-store advertising options and this is display counter-advertising. Read
on to discover everything you need to know…
Display counter advertising gives you the opportunity to draw attraction to a number of products
you sell. You can showcase them to full effect and make sure that all of your customers notice
the products in question. This offers a great way of enhancing sales. This is especially the case
when you place your counter units in a strategic manner. A lot of people place them next to the
checkout. This is a good idea because customers only have a few seconds to make a snap
decision as to whether they are going to purchase what is in the counter unit. This can lead to
impulse buys, meaning people buy something that they probably wouldn’t have if it was just
displayed at random in store.
When it comes to this form of advertising there is a lot that you need to take into consideration.
The products themselves need to be attractive, so product packaging is incredibly important.
Stand up pouches are a good choice. It is vital to make sure that the display units are
representative of your company and your brand image. They need to fit in with the style of your
store. You don’t want them to look out of place. Moreover, if you were to just go for a plain
display box, then you would not be reaping the full potential from your counter unit. A branded
box will enhance your overall image and ensure that you leave a lasting and strong impression
on all customers.
In addition to the points that have already been mentioned, you need to make sure the display
box or stand stands out. It is a good idea to go for a bold and colourful design. If the unit blends
in with the rest of the shop then your customers may not notice it. Aside from this, purchase
from a reputable company. This is vital in terms of quality. Take time to read reviews that have
been left by previous customers. This is a good way to get an honest insight into the level of
quality you are likely to benefit from if you go for the company in question. Price is another
consideration. Of course, you do not want to spend over the odds, but cost should be the final
factor you take into account, make sure you are benefitting from high levels of quality and
branding first.
Hopefully, you now have a better understanding of display counter – why it is vital and what you
need to consider when going for this option. To ignore this form of advertising is to miss out on a
massive opportunity, irrespective of what products you sell or what industry you operate in. You
will be surprised by the impact this can have on your level of sales.
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