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June 10, 2024

Equipping A Successful Small Business

Each day someone somewhere dreams of starting their own business. Some of these dreams remain just dreams. However, some of them will eventually become reality after a lot of hard work is put into them. Like many areas of society today, the business world is subject to the continual evolution of technology. As a small business owner, no matter what your chosen industry is, keeping up with technology can play a crucial part in your business becoming a success.  Below are some technology related items that small business owners, new and established, may want to consider purchasing.

Social Media

Perhaps one of the fastest growing trends in technology over the last few years has been the impact of social media sites such as Facebook and Twitter. Relative newcomer Pinterest is also making quite a splash these days. Setting up a business account with these sites is usually free. However, businesses who wish to promote and advertise themselves on these sites may have to shell out some cash for the privilege of spreading the word. 

Mobile Payment Devices

Being able to conduct business away from the office is crucial for many small businesses, especially those in fields such as photography or food services. Purchasing a mobile payment system will allow you to collect payment for your goods and services while you are away from the office.  Mobile credit card payment systems work with the swipe of the customer’s card and having them sign for the item using their fingers or a stylus on the screen of your chosen device.

VoIP Technology

Having the ability to communicate with your employees no matter where they are located is important to the success of your business. Whether the communication is concerning a specific project or an emergency, technology now exists that allows business owners to communicate while on the road. VoIP or Voice over IP technology is the backbone of systems like Skype that allow for video and voice conferencing.  This can be very useful for companies whose employees are always on the road tending to customers or other business needs.

Small Business Hardware

You can purchase all of the software your company will ever need now and in the future. However, you still need the hardware to run it on.  As you consider your small business hardware needs, think of your company’s immediate future as well as a few years down the line. You may also want to consider a lease program that will allow you to have the technology without spending so much money up front.

Technology is woven into many aspects of the business world. As you consider your future, make sure you consider what your company needs not only to survive, but also to be successful.

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