Few trends in online marketing have sparked as much excitement as the rise of Tik Tok. In recent months, it has quickly become an indispensable tool for both young people and professionals.
TikTok is a video-sharing app that allows users to create and share short videos ranging from 3 to 15 seconds, as well as longer videos spanning from 3 to 60 seconds. The app debuted in 2017 with a focus on lip-sync/music/talent mash-up videos, but it has since grown to become one of the most popular platforms among content creators due to its entertaining and innovative production capabilities.
TikTok, unlike other major social media networks, does not require registration to use. Before creating an account, you can download the app to have a feel for it. You will be able to view material under the ‘for you’ tab, which is one of TikTok’s primary features, once you have downloaded the app. It will suggest content based on facts such as your location to help you locate relevant accounts to follow.
When generating suggestions, the platform prioritises local information and then grows from there. TikTok algorithm’s actual workings are unknown, but at the Birmingham Marketing Agency our research has pointed to a combination of each post’s views, likes, comments, shares, and downloads to assess its quality. The video is pushed out to a bigger audience as involvement grows (likes: views ratio), and vice versa when engagement falls.
So, what makes TikTok different from other visual-content based platforms? TikTok not only allows users to edit and alter videos after they’ve been recorded, but it also includes a variety of filters, special effects, and playlists that can be applied to particular segments of your video. Other video hosting services rely on third-party software, which means users must create material outside of the platform and upload it. TikTok, on the other hand, has a number of production tools built into the programme.
On the platform, engagement is at an all-time high. According to a survey conducted by Influencer Marketing Hub, TikTok outperforms all other platforms in terms of interaction across all account sizes. TikTok is also quite excellent at keeping people on the platform, with users spending an average of 45 minutes each day on it. It all boils down to providing compelling material to succeed on TikTok. People will be more inclined to watch and engage with your videos if you can accomplish this, resulting in the algorithm putting your content in front of more people. Here are a few good ideas to get you started:
- Influencer Marketing. If you’re having trouble growing a following on TikTok, consider collaborating with other relevant creators on the network. If you work in the beauty sector, for example, you might wish to collaborate on films with other professionals in the sector who have more following. You can find these people by searching TikTok for relevant material.
- Ad Campaigns. TikTok ads are yet another excellent option to promote your company on this network. You don’t have to spend a lot of time establishing an audience with TikTok commercials, which is one of its advantages. You create an ad campaign, and within 24 hours, you’ll be able to reach your target demographic. In-feed advertising, branded hashtags, top view advertisements, branded effects, and brand takeover are the five types of ad posts TikTok now offers. In-feed advertising are the most effective for many small businesses. Furthermore, the other ad solutions are usually only available to corporations with large advertising expenditures.
While an estimated 25 million businesses use Instagram, only 4% of marketers utilise TikTok at the moment, giving a tremendous chance to get a head start. Despite its current success, TikTok may succumb to the volatility of Gen Z’s digital presence at any given time, as they jump from platform to platform at breakneck speed. Institutions may use TikTok to reach Gen Z users where they are, but they must seize the opportunity and act fast to take advantage of the platform’s current potential.