If you’re starting a new business right now or at the start of 2022, then you will already have some of the basics in place. You will have put together an awesome business plan that unlocked the funding you need to turn your dream into a reality. You may have already sourced your premises and done all of the essential research for making sure your product range is right and aimed at your target market, who will have the right amount of disposable income to buy your product or service regularly enough to make a profit.
Unfortunately, that’s not the whole story, and you’ll need to get some other things in place as soon as possible to really make a difference in whatever marketplace you are entering.
#1 An awesome website
To be awesome, a website doesn’t have to be full of flashy animations and graphics that take too long to load. A truly awesome website is one that gets the customer to where they want to go in as few clicks as possible and gives them what they need when they get there. Flashy graphics are all well and good, but customers tend to click away if you keep them waiting, something that should be avoided at all costs.
The website should be relatively easy to create with functionality at its heart, although you should probably not attempt to do it yourself unless you already have the necessary expertise. A poorly put-together website will drive potential customers away just as quickly as a slow-loading one.
#2 Do away with physical office limitations
When it comes to both tech and headcount, you might think that you are limited to what you can fit in the office. However, office space is expensive, so as a new business, you’ll be looking to use as little of it as possible. You can do this by using a company like avepoint.com to help you migrate your projects securely to the cloud and manage them from that point on.
This means that not only is your IT no longer limited by the servers in your office, but your office staff doesn’t need to come into your office, which means you can recruit them from anywhere, which increases the chances of putting together exactly the team you need.
#3 Go wild on social media
Whatever you are already putting into building a social media following, you almost certainly need to do more. Social media can be a massive source of the ‘right’ traffic (i.e. those whose outlook matches that of your company and have a desire for your product or service and the money to pay for it) and should not be underestimated.
This will include having a presence on a number of platforms, including one or two that you think might not be a good fit for your business, like TikTok or, at the other end of the scale, Facebook. The user numbers here are so large that even a fraction of 1% could probably supply all the traffic you are likely to need.
