Direct mail marketing has a significant number of benefits. While much of this can depend on your target market, there are several advantages across every age group and demographic. As a result, every business can benefit from using it.
The key to taking full advantage of direct mail marketing is to ensure that your business is equipped to create a high-quality campaign that leads to a large number of conversions.
At Dynamicard, we create professional-looking mailers, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our mailers are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Our Plastic Postcard Mailers can advertise new membership services, provide coupons, or even show off new facilities! Direct Mail Marketing is a powerful way to build and maintain your client base.
Direct mail Plastic Postcard design is all about creating that desire to prompt an action. The action of the consumer popping out the trackable card to bring to the consumer. This increases your chances of success and a good ROI, here are some direct mail design best practices to consider when planning your campaigns.
To make sure you get a better conversion rate and ROI, your direct mail needs to stand out and give the desire for the customer to take action. Every part of your custom direct mail piece should follow what we feel are the best practices for direct mail design. These direct mail pieces should be
- Be attention grabbing
- Be engaging
- Create a desire
- Prompt action
Your direct mail piece should stand out with your brand colors, bold text and an amazing offer.
You want images that support your campaign and provide clarification. You also want to make sure you are using professional quality images and the size of the file is large enough for a crisp, clean image. Small files may cause pixelation and blurriness. This is a major factor following best practices for direct mail design.
Include Modern Graphics
Your Business should be represented with your brand logo while your social media should be represented with Facebook’s and Instagram’s logo. While our location should be represented with a Google Maps pin. These are just a few current trends that can make your plastic postcard mailer standout.
Data & Analytics
Accurate list data and trackable analytics provide you the capabilities of getting your message in front of the right people and being able to track their conversions.
Call to Action
You need a bold and exciting call to action. There should be no confusion. Give the consumer the feeling that they are getting something of value in return.
Why is Direct Mail Marketing So Effective?
Dynamicard, Inc has built our business and reputation on being bold and different. We are a direct mail company specializing in plastic postcard mailers and results. Our plastic postcard mailers are unique and engaging and deliver your company results. Call us today for a free consultation!
When it comes to direct mail marketing there are some statistics that highlight just how effective they can be. Despite what many professionals tend to believe, it’s still an effective way of promoting a business. Some of the more notable statistics include:
- Currently the response rate for direct mail is 4.9%. This is the highest it’s been in over a decade.
- Averaging a 15.1% response rate- letter-sized mail received the most responses
- The average cost per response with direct mail is $49.20.
- Direct mail ties with social media as the second most used medium, with 57% of people using it.
- A staggering 81% of survey respondents plan to maintain or increase their direct mail usage in the future.
- When making a purchasing decision, 76% of consumers trust direct mail.
- Direct mail is 20% more persuasive than its online counterpart.
- Over a third of people under 30, approximately 36%, look forward to receiving direct mail.
- S. households receive over 120 billion pieces of mail every year.
- Direct mail is the top purchasing influencer among Baby Boomers.
If you’d like to find out more information about how your business can benefit from direct mailer, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.