You’ve created an exceptional business website, online content, and a marketable product, but how do you let the relevant people know that it’s all there for the taking? Driving traffic to your website is key within your marketing strategy, but what does it all mean?
What is Organic Traffic?
This is what every business should be aiming for: it’s traffic that arrives naturally on your website, through proper SEO methods, and through relevant ranking to make your business come in amongst the top search results. Organic traffic isn’t affected by paid advertisements.
Why is it Important?
Organic traffic is important because it means you’re doing everything right in regard to SEO. If your business is viewed as positive and relevant by Google, then it means your online presence is a good one and one that consumers can trust. You want more and more people to arrive organically on your site in order to hopefully convert those visitors to paying customers.
How to Drive More of It to Your Website
Step 1: Stay Active on Social Media
Make sure that you’re set up on social media, posting content on a regular basis, and really pushing for those all-important clicks. Catch the attention of your customer base and give them the incentive to take a look at your official website.
Step 2: Give Guest Blogging a Go
If your business has engaging blogs, why not turn that talent to guest blogging, too? This can help you to get your foot in the door on already-established websites. If visitors to these sites read and enjoy your blog, they’re more likely to then click on your website to check out your business.
Step 3: Ensure You’re Set Up for Local SEO
Local SEO is just as important as the rest, so you’ll want to make sure you’re listed on Google as a local business. This will result in more consumers finding you at the right time, from the right location. To manage your business for local SEO, click here.
Step 4: Choose the Right Keywords
Think about keywords most relevant to your product, and also do some research into the search words and terms your target market may be using. Make sure to incorporate these keywords into everything you do and all online content (like your website pages).
Step 5: Use Email Marketing
If you’ve managed to bag website visitors in the first place or had them make a purchase, then following up with email marketing is the next crucial step. Start to build your email list to send enticing mailers out to the relevant people and encourage more website clicks.
Step 6: Communicate with Other Businesses
If there are influencers on social media or businesses which are trusted, you may want to reach out for opportunities, such as offering them a spot to guest blog on your website or giving them a social media shout-out. If they do so, in return, you’re jumping on their existing consumer base — which is a good thing!
Step 7: Conduct Competitor Research
As a final important step, you should see what the competition is up to. Understand how they’re advertising their businesses, and take a look at their website. Learn from what they’re doing to advertise your business in a better way and drive that all-important traffic.
