As an entrepreneur, you know two things better than most people: the only size worth dreaming in is BIG, and the only way you can reach your goals is by making smart and strategic decisions. Sure, generous doses of good luck and good timing are certainly welcome. But if you’re going to turn your vision into — and ideally exceed your ambitious expectations — then you’re going to have to make some wise choices along the way. And that brings us to car wraps.
On today’s offline marketing and advertising landscape there’s arguably no better way to spread the word, generate visibility, attract customers, and grow your business. Here are three reasons why car wraps are perfect for new businesses and startups, and investing in them could be one of the best decisions you’ll ever make:
- Car Wraps Get Noticed
Studies by the American Trucking Association (ATA) found that 91 percent of people (both drivers, passengers and pedestrians) notice car wraps. What’s more, the Traffic Audit Bureau for Media Measurements revealed that a single car wrap can generate up to 70,000 impressions per day, and 3M calculated that a business would need to spend $130,000 in advertising to generate the same visibility as a $3,500 car wrap. And if that’s not convincing enough, the Outdoor Advertising Association of American (OAAA) found that car wraps increase brand recognition 15 times more than any other form of advertising.
- Car Wraps are Mobile
OK: before you roll your eyes and wonder what other axioms we have in store (like water is wet, for example), give us a second to explain this one.
Conventional outdoor advertising such as billboards and signs are static. Yes, they’re viewed — but only by people who happen to be in the same place at the same time as the ads. But car wraps can go virtually anywhere that your target market happens to be. For example, if you offer on-site technical repair and malware removal services, then aiming your wrapped vehicle to an area with a high population of high school and college students could lead to hundreds of new customers a week.
- Car Wraps are Easy to Maintain
You don’t have to be one of those passionate (read: obsessive) gearheads to keep a car wrap clean, shiny, secure, and long-lasting. In fact, you don’t even need special cleaning products. Simply hand washing with soap and water every now and then is all it takes. And as a bonus, a car wrap will protect your vehicle’s paint and finish, so that when it’s time to take it off it could mean that you enjoy higher resale value vs. another similar make/model car that has scratches, nicks, dents, dings and paint that has seen much better days.
The Bottom Line
To get from where you are to the cover of Forbes or FORTUNE, you’ll need a lot of things to go your way — some that you can’t control, and others that you certainly can. Taking advantage of car wraps qualifies for the latter, and the only people who’ll be irked by your wise decision will be competitors who can’t understand why they’re struggling to generate visibility and prospects, yet you need to hire additional staff to deal with surging demand.