Whether your business is in the hospitality industry, B2B, or selling products to consumers, digital marketing simply cannot be ignored if you’re hoping to remain current in 2020. Business owners, both old and new, need to be able to adapt to the newest trends that are taking over the marketing world to stay ahead of the competition and continuously attract new customers.
We’re in an age in which nothing stands still for too long and businesses are forced to keep up with the times to play to the needs and interests of consumers. With this in mind, it can be extremely hard to predict what is coming next and traditional marketing methods can become overused and irrelevant.
Here are several digital marketing trends for 2020 that are destined to ensure your business stays current: Chatbots
Consumers are placing a high demand on businesses to be available on a 24/7 basis when they need information. As a result of this demand, more and more companies are deciding to implement chatbots onto their websites to communicate with visitors when they need assistance. Chatbots are a clever form of artificial intelligence (AI) that is designed to interact with people naturally when they click onto a website and can answer queries live. Chatbots are continuously developing, as many have been designed to accumulate data to understand more about customer needs and improve the assistance they provide. Businesses are now turning to chatbots not only for convenience but also as a cost-saving method to keep customers satisfied. It would be extremely costly to hire an employee to manually deal with consumers on a 24-hour basis, which is why chatbots have grown in popularity.
With the popularity of social media in recent years, influencer marketing has become one of the most useful and cost-effective forms of marketing in recent years which is set to continue through 2020 and beyond. This strategy is based on word-of-mouth recommendations from high-profile individuals with a large follower base, to influence their network to invest in a product or service that they promote.
Experts believe that influencer marketing is set to change in the near future, by being integrated with artificial intelligence to determine the return on investment (ROI) and follower engagement to name just a few. This works well in the interests of businesses, as they can understand how effective this marketing strategy is for their target audience. To understand whether this type of marketing strategy would work well for your business, it would be wise to learn how to write detailed digital marketing reports to analyse the effectiveness of campaigns.
Good content still matters
In 2020, having good content for your website is more important than ever before. Businesses are ensuring that the quality of content remains high and topics are both relevant and engaging by using clever SEO tactics. Google is constantly analysing content to determine its relevance when it comes to ranking on its search engine pages. Salespersons are having to think much more carefully about how to tailor their content to meet the requirements of Google and the needs of their target audience.