Growing your brand with social media is a must. Social media is one of the biggest and most important ways of staying in touch with your audience. When you post on social media, you stay at the forefront of your audience’s mind. Not only do you become more valuable to them by sharing interesting information, you also remind them that you’re there. There are plenty of benefits from having a strong social media account. Here’s the only guide you need to grow your brand using social media:
Find Out Where Your Audience Are
Don’t just blindly go and start all of the social media platforms under the sun. This is a waste of time. If your target audience aren’t really using Twitter, what’s the point in having it? Make sure you do your research so you know which platforms your audience use the most. You can then make an informed decision about which platforms you actually need and which ones you can do without.
Only Use As Many Platforms As You Can Handle
Although you want to use the platforms you’ll find your audience on, you should only be using as many platforms as you can handle. If you can’t keep up with all of the platforms you have, then you’re going to look unprofessional, and like you don’t care. Its much better to have one updated, consistent platform than having multiple platforms you don’t use properly.
Post At The Right Times Of Day
Posting at the right times of day is absolutely crucial. This will vary, depending on who your audience are and where you’re posting. You want to find out the peak times for the platforms you’re using, and also the peak times for your target audience to be browsing. Posting sporadically will not really work. You need to be smart about when you post. There’s software that can set up your posts for you, so that they go out at just the right times.
Vary Your Posts
Don’t just post about what you have on offer all the time. Don’t post your own content all the time either. Vary your posts. Always make it relevant to your audience, but switch things up. Constantly advertising will put people off you. It’s social media, so be social. Share other business’s posts from time to time.
Always Respond To Feedback
Always respond to client feedback, especially negative feedback. If you can respond to everybody, then do so. If you ignore negative feedback and comments, you’ll look as if you’re a brand that doesn’t care. Responding gives you a chance to rectify the situation. You never know how many customers you could lose if you don’t show good customer service skills. Make sure you respond in a timely manner too. You should be professional, so make sure that what you’re saying can’t be misinterpreted. Don’t take anything personally. You never know if a person is just having a bad day!
Be Consistent Across Platforms
You need to be consistent across all of your platforms. They should all fit in with the look of your brand, as well as the tone. You might want to contact a digital design company to help you. Make sure people know for sure that it’s you when they find it.
Hire A Social Media Manager
You’re a busy person, which means you probably don’t have all the time in the world to focus on social media. Social media managers are a worthwhile investment. They’ll help you to grow your brand, and keep on top of everything to do with your platforms. If you don’t have the time for social media, then hiring somebody who does only makes sense.
Be cautious about the things you post. Watch out for sensitive subjects, and subjects that others might find controversial. Even if you delete something, it’s on the internet forever. Someone may screenshot it before you have the chance to realise your mistake. You definitely don’t want to build a bad reputation. It’s all too easy to do, and very difficult to undo. Think carefully before you post something and make sure it can’t be misconstrued.
If you’re consistent with your social media efforts, you’ll begin to notice your business going from strength to strength. You should build a bigger following, get more traffic, and more sales as a result. It takes time to do, and there are no shortcuts. But it’ll all be worth it in the end! Leave your thoughts on social media for business below.