Branding is all about making your company unique and trying to attract new customers and retain existing clients by encouraging them to invest in you. A strong brand enables clients to link certain products and services with a name instantaneously. You don’t have to be a giant corporation to get branding right. Every company has the ability and the opportunity to make their presence known by adopting a strategy that enables them to create a strong, successful brand. If you’re an entrepreneur who is looking into branding concepts and ideas, here are some surefire strategies you can use to build a better brand.
Coming up with a concept
Before you set a name, a logo and a strapline in stone, think carefully about what your brand is all about, and come up with a concept that works. When you’re designing logos or discussing ideas for a name, you may assume that it’s a great idea to think outside the box. Sometimes, this can work, but your branding must be relevant to the individual product or the range you’re selling. Don’t go so left field that it leaves people confused or takes them five minutes to work out what the name you’ve chosen has to do with the product. It’s worth doing some market research to determine what works and what doesn’t. Do the people you want to buy into your business like your ideas or does there seem to be a communication error or confusion about what you’re trying to achieve?
There’s an awful lot of competition out there, so you need to make sure that you stand out from the masses. This is really important when it comes to designing logos and coming up with slogans and straplines. You want people to remember the logo and be able to associate a strapline with your firm as soon as they see or hear it. Anything you use as part of your branding strategy should always be connected to your company. Many businesses use their company name in the logo. If you’re not doing this, make sure that the logo makes who you are and what you’re doing clear for all to see.
Image via https://commons.wikimedia.org/wiki/File:Sweets_Vending_Machine_window.jpg
When you’re up and running, you want people to be able to access your services and products easily. You can do this at the same time as championing your brand. Look into options like buying a domain name with Shopify, for example, or create an app. Apps are great because they act as a constant reminder to the client. Whenever they look at their phone screen, your brand is visible. If you have an app, it’s also incredibly easy to get things done quickly regardless of where you are.
Image sourced from https://pixabay.com/en/media-social-media-apps-998990/
Do you want people to say your company name whenever the product you sell is mentioned? Do you want your small business to become a household name? Branding is all about informing people about your company and creating a strategy that makes you unique. If you don’t have a strong brand yet, hopefully, these tips will prove invaluable.