Most of the firms are going out of business because people don’t know they exist or what purpose they have. Small enterprises often have this problem. Putting up a signboard and opening the door is rarely enough. Promotions through ads on social media platforms, radio stations, television, in local papers are necessary for awareness about new businesses.
Promotion is any activity that supports a cause, venture, or aim. It means the publicizing of a product, organization, or experience to increase sales or public awareness from marketers. Influencing the customers is the sole aim for marketers. For example, profit-oriented firms stimulate people to buy their promoted products. Non-profit firms, on the other hand, seek a variety of actions from their audience. They tell us to drive carefully, to wear masks, to not litter, etc. Promotional goals include brand recognition, brand awareness, brand image, market penetration, demand generation, reputation, and sales leads. All enterprises and firms aim at these set of objectives to achieve success gradually.
The Marketing/Promotional business is evolving every day, and so are the people that work in it. People working in this sector are Sale representatives who are ‘rainmakers’ in an organization that cultivate new opportunities while building on existing relationships. For their excellence, these ‘rainmakers’ get sales awards monthly or annually.
Following basic marketing principles and marketing, these people are drafting new ways to promote and execute marketing ideas to establish profitable businesses. Presently, we’re living in the age of technological development. That means technology gives us a new door to explore every day. So people are finding new ways around technology in every field to help make their work more comfortable and efficient. Likewise, people in the marketing industry are showing advancement in their line of work. It is helping businesses around the globe emerge rapidly. Following are some of the best promotional strategies for businesses:
1. Interactive content
You might have come up across online quizzes or different calculators. If yes, you already should have an idea of how interactive content works.
What is Interactive Content?
Interactive content requires the audience’s engagement rather than just reading or watching. Thus, in return for that engagement, the participants get real-time relevant results.
Examples of some of the best Interactive Content
- Interactive Quizzes
Interactive quizzes are a powerful tool when it comes to engaging visitors. Quizzes collect visitor data in real-time, simultaneously entertaining them and making them potential customers.
- Interactive Infographics
This mode of interactive content is much simpler compared to quizzes. Interactive infographics take the same elements of traditional infographics and add vitality in graphics. It makes it more appealing to visitors or targeted audiences to engage in them. These moving graphics may be as simple as displaying a question when you click on it or hover over it.
- Interactive videos
Interactive videosare aesthetic when it comes to the most appealing source of interaction. 360° videos engage the audience to a level where they can’t lose interest very early. Now merge the idea of a 360° video with a simple everyday hashtag and link it to your website—easy views as well as visitors to gain visitors and customers.
2020 is going to be the year of personalized marketing. Personalization is a critical element in social media and recommender systems. A variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, and branding. Personalization involves creating content based on the group of audience. The key to success if establishing a trusted relationship between the brand and the customer. For example, Amazon was one of the first of the significant e-commerce retailers that introduced personalization. Using their algorithm, Amazon deciphers customers’ buying habits and then serves them accordingly. Customers feel more valued and understood while receiving emails and recommend “picks” similar to their interests.
3. Virtual and Augmented reality
People think that VR is only for gaming purposes, but that is not the case. Access to smartphones is what you need to be able to experience VR. VR experience uses digital experience instead of a physical one to promote products. You can engage customers through VR in products that are under development and create an environment that will lead the customer to invest in your ideas—using VR as a tool is going to give an edge to businesses when VR becomes the norm.
In 2014 AR lenses got followed by the success of Pokèmon Go in 2016, skyrocketed AR into the mainstream. AR became a worldwide goal for adoption in the marketing industry. Imagine seeing a billboard of an upcoming movie walking by a bus station. The old advertising technique would recommend you to place the billboard in that particular area. But what if you scan the same billboard to watch the trailer of that movie on your phone.
4. Shoppable Content
The probability of you knowing someone who doesn’t use social media will be 0% in this era. Has social media taken over the marketing industry immensely and ever bought something online? If yes, then you have familiarity with shoppable content. Shoppable is any content that allows purchasing as directly what you are viewing. The content may also be redirecting you to another page, but the fundamental remains the same. The key to shoppable content is wearing things that catch your eyes—a watch for an example. You suddenly have the urge to buy that watch, but you don’t know where to get it. Shoppable posts are those bridges between the misery of traveling and getting yourself exhausted to getting what you want. Almost half of Pinterest’s users visit the platform to shop. Pinterest has a dedicated page that allows users to shop for what they find appealing.
Businesses being top-notch is not what matters as we enter into a more sophisticated era of technology. Being able to survive and adapt to the changing marketing environments should be the goal for every marketer. With this mindset, marketers will be ready to face new challenges to attract high-quality customers in the future.