Have you ever thought why successful entrepreneurs are successful? Yes, their hard work is a reason but right approach and thinking is another one which is very important to focus on. If your idea depends upon the crowd for example launching of a pub or lounge then its success depends upon the type of crowd available there. You cannot run such kind of business in a place where children are not allowed to go to such places.
By the word “place” I am referring to the culture that people follows. Pub and lounge were just the examples but this concept can be applied in any sector. Suppose you want to setup a business whose final product will be costly and to carry this it is given two places: one where poor people live and the other which is full of rich ones, then which place you will choose? Obviously you will choose the one of financially stabilized area as this place has the highest growing scope for your business. Basically setting up a type of business in a place or area where it has least chances of growing then you will be the ultimate end to suffer.
If you already have made a good place in the market and you are trying to expand it even in the areas where it is hard to then it may not be of that risk as you will be capable enough to handle the consequences but what about newbies? If you are a beginner then you should avoid risky situations as much as possible because you have not even made yet a considerable name in the market and if you will go with something which has least chances then there may be a lot of things to handle suddenly.
Business is all about working smartly either by following others or by using your own intelligence. Each and every step you take should have a proper thought behind it especially when you are new into the market and you have no idea of the competition your competitors can give. If you look into this, you can act promptly and stand out above them. For example, if you want to make your place of business a standout property on the street, how are you going to do this? If your competitors have a run-down property and you have given your building extra care and attention by adding cills underneath your windows, if a customer or visitor was to arrive at both, which one would they feel more comfortable in? Chances are it will be the better-looking one.
Just like what we do in deciding a product i.e. analysing the demand similarly one should also analyse the metal status of the crowd living nearby. If your business idea has something to do with mentality i.e. there are chances that some people will like it and others will not, then in such cases it is better to see their mind setup. It is because it will be of no use if you will know about it later as it will just be the wastage of your money. And, if you will do this survey on prior hand then you can: first- determine whether that place is fit for your business or not and confidently continue with your work, and second- you can save your money wastage.
There are people who either learn from others for become a lesson and for business success you should try to be a learner as much as possible.
