Deciding to set up and run your own business can be exciting. The chance to be your own boss, run things the way you want to and create a product or service that you think the market needs. All these things are seriously tempting and exciting. But don’t let your excitement get the better of you. Remember, running a business is a lot of work. Not only that but there are elements of running your own business that you might not even have considered. Or if you have, you haven’t realised just how complicated they are. Here are a few elements of running a business that are more complicated than you might have expected.
Marketing
Once upon a time you could take out adverts in local publications, maybe on the radio or local TV stations and that was that. If you had the capital to sink into it, you might even have a billboard. These days, that’s just not going to cut it. So much business these days takes place online, and if you’re not marketing online, you might as well not exist to a lot of customers. Plus, these days customers don’t want bombarding with advertisements and offers. Customers today want engaging, meaningful content. Being able to engage with them in this way will create a far stronger sense of loyalty than traditional advertising ever could. If this type of marketing seems overly complicated, it’s a good idea to looking into hiring a marketing agency to take care of it for you. Plenty of companies specialise in SEO, PPC and other dedicated online marketing techniques.
Handling money
If this is your first time owning a business or working independently is may come as a shock just how much income can vary. Money coming in ebbs and flows with the state of your company as well as the state of the broader economy. This means that you’ve got to be able to manage cash flow incredibly carefully. Don’t take a strong financial period to mean you can sink all your profits into expansion just to find that you have no buffer when times are tough. Careful bookkeeping and a decent amount of foresight are crucial. That way you can be sure to keep your business afloat no matter the financial situation.
Work-life balance
When you’re an employee, it’s pretty simple to be able to maintain a healthy work-life balance. You clock out at the end of the day and go home. Easy. That get’s a whole lot more complicated when you’re running the business yourself. It’s surprisingly easy for your work to take over every other aspect of your life. You’re often called to fix every issue, and it can be hard to let go. You need to know how to delegate to members of your team and keep things tightly organised. That way when you leave for the day or take some time away, you can be sure things will continue to run smoothly.
Don’t take this as an attempt to discourage you from starting your own business. But make sure that if you do decide to strike out on your own, you’re considering all the risks as well as all the benefits.
