To the people who are not involved in any sort of business, doing business may seem to be easy but the real world is totally opposite. The journey for being an entrepreneur demands lot of efforts, dedication and sleepless nights and the person who is ready to give all these can think of being an entrepreneur. The level of entrepreneurs differs for example, a lady running her bakery store at small level will be called an entrepreneur and the one running a big company will also be regarded as an entrepreneur. The amount of stress differs as per the level but there are few things that make you stand out of the market and fight with the competition. A successful business is one that has succeeded in making goodwill into the hearts of its customers and it is not necessary to work at bigger level to be regarded as successful. The world and the name of business depend upon two words which are: Quality and innovation, that defines the present and future of any company but, why?
Quality- Before moving onto anything let us take an example, when you go and buy anything for personal use then what you see first? It can be either price or quality but in most of the cases people are ready to compromise with rates for the sake of quality. If this is what happens with you then you can clearly analyse what your product’s customers will look for. If you make good quality product then even after offering them in high prices you will not find it difficult to find market for it whereas if the quality of product is not up to the mark then even after providing them in cheapest prices you may not get sufficient market. Quality matters a lot and when you are dedicated to provide the best quality to the future users then surely the quality customers will turn-up to your product. Because of the importance of quality it has been amongst biggest factors that are responsible in making a value into the market and goodwill amongst its product users.
Innovation: The living standards change because of innovation only and innovations are done or made when the need of something is felt. So, innovation starts and ends from and to needs. At the time you feel the need of something that can help you out in desired areas then brilliant minds fold their sleeves to make those things for you. Business is also all about innovation and as the ultimate end that will benefit you are the quality customers so innovations should be made by keeping their needs in mind. Some companies believe in following other company’s concept but to make a better place they invent something which makes their product different from others. Every product takes time in making its market especially the ones that are totally new, but when they start getting recognition then they acquire market very fast.
