One of the most effective ways to get your name out there, generate business, and build a rapport with customers is using social media. You can make posts for promoting sales, deliver news, and even get involved in discussions. Building up a social media following can get your business noticed online fast.
Many people access social networks on their smartphones these days. It’s well worth making use of social media apps to reach potential customers. There are many different ones out there for various purposes and audiences. Everyone knows about Twitter, Facebook, and LinkedIn. But here are some of the other fast-growing social apps your company should be using.
Instagram is gaining pace fast. In 2015 it was the fastest growing major social network. It’s now the most popular social media app for posting images and short video clips. It’s also widely used by smartphone users, due to the easy-to-use app.
You can use Instagram to post any visual content related to your business. Stores often use it to post pictures of products and link to their website. Having a lot of Likes on your images can get you noticed- some companies even get automatic Instagram Likes. Hashtags are also frequently used on Instagram, so make use of them to tag your images.
There are many kinds of pictures and videos you can post. You may want to include infographics or inspirational quote pictures related to your industry. Good visual content can be engaging, especially to a younger audience.
According to statistics, WhatsApp has the second highest active user base behind Facebook. Although it’s mainly used as a messaging app, there are social features that can come in handy for your business.
Due to the useful messaging and VoIP features, it’s a good way to create group chats with employees and colleagues. You can also use WhatsApp for instant customer support. Some companies even use it for orders. For instance, some restaurants allow people to order via WhatsApp messages.
Since it’s such a commonly used app nowadays, it’s worth getting involved. It can be a quick and efficient way to get in contact with clients and business partners.
SnapChat is predicted to overtake Twitter and Pinterest by the end of 2016. It’s a social media app used for sending pictures and videos to friends and followers. Many companies these days make use of it for sending out interesting visual content.
People get instant updates from SnapChat to their smartphone, and it can often be the best way to engage an audience. All kinds of visual content can be posted here. Some businesses use it to post pictures of products and coupon codes. You could also use it to give behind the scenes videos on how your company runs.
One of the best ways to use it for your business is to engage with your followers. You can have customers send you their own videos and content related to your company. You may want to collect clips of them trying out your products, or eating at your establishment. Grubhub won an award for their use of user-generated content, as well as interacting with customers through images.