The first and foremost thing which should be kept in mind is the choice of the people for whom you are producing. At times companies fail in attaining sufficient market just because of the lack of research and this is in the market research. People misunderstand market research and think that market research is all about knowing the availability and demand of a product but in actual market research is more than this. Although knowing about the demand of a product is necessary but it is just a section of complete study of market research and this study is completed with the research or survey of the people that are the ultimate users or going to be the one.
Time has raised and the demand with it too so it has become important to go hand in hand with the mentality change because demand depends upon the mentality and as it changes the fluctuations in the market can be easily seen.
This piece is all about the things which should be kept before deciding which product to go with because in future you are going to produce for the common people not for yourself so it is important to know what they want and what all things they expect from your product. You can take an example of yourself, when you out for shopping you search for the beat product, and before and while buying you compare products and go with the one that stands on your requirements. The scenario of buying is same with all just like you want best similarly other people wants something better and different and with the advertisements you make an expectation gets connected and when the product you produce does not fulfil that then it may lose its customers.
It is better to avoid as much problems as possible and the logic behind knowing your customer is eventually you are going to please your customers and sooner or later you will be making changes as per their demand so why not to do this beforehand and why to wait for the time when you see rejection. Everyone wants to make as much as profit possible but they lag somewhere with the skills and technique which they should follow. Although there is no specific technique as it changes with time as per the competition and their mind yet there are few things which remains unchanged and every business person should keep them in mind if he really wants to reduce the difficulty level which he can face especially when the products which his company is going to produce already has tough competition and his company will be adding one more to it. If the idea is not new then basic things like customer’s demand which is although important in any case should be kept in mind and if you are not aware of their demand then survey will be a better option you add a plus point in your product marketing.