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DIGITAL MARKETING

From Visitor to Customer: What Is Conversion Rate Optimization?

Attention spans are getting shorter. According to some studies, the human attention span is now shorter than a goldfish’s, lasting just over 8 seconds.

If you’re fighting for attention online, you already know what this means for your business. Making yourself known in the crowded digital world is tough when your website has just a few seconds to sell to your target audience.

That’s where conversion rate optimization comes in.

You may have heard this term thrown around, but you may not know why it’s vital to your business. After all, what is conversion rate optimization, and why does it matter? Here’s what you need to know.

What Is Your Conversion Rate?

Let’s start with the basics. When we use the term “conversion rate,” we mean the percentage of site visitors who convert. This conversion can be anything you choose, from filling out a form to buying a product to creating an account.

You can calculate your site’s conversion rate by dividing your total number of conversions by the total number of site visitors. Multiply by 100 to make that number into a percentage, and you’ll have a better understanding of your site’s current overall performance.

What Is Conversion Rate Optimization?

Also known as CRO, conversion rate optimization is just what it sounds like: you’re optimizing your website for a better conversion rate.

There are many strategies that can help improve your conversion rate, especially if your current number is in the low digits. However, CRO essentially boils down to a well-designed website that tracks and accounts for your target audience’s behavior. It uses this information to enhance your conversion funnel and encourage users to continue to the end, rather than jumping ship.

The ultimate goal here is to create more customers, even if the amount of traffic remains the same.

How Can You Get Help With Your Conversion Rate Optimization?

If you’ve never dug into your site’s analytics, and if you don’t know much about creating a user-friendly conversion funnel, you don’t have to do it alone. To keep their eyes on their business’s big-picture strategies, many leaders opt to work with a conversion rate optimization agency. This lets them spend more time moving the needle when it comes to their business, and less time researching new technical skills.

With conversion rate optimization services, a team can tailor strategies to your website, products, audience, and brand. Experts like the ones at https://www.bearfoxmarketing.com/ can record user behavior to find strategies that work, testing tweaks with A/B testing to find the right ones for your needs.

Start Increasing Your Conversion Rate Today

Now that you’re no longer wondering “What is conversion rate optimization?” it’s time to start making the most of your conversion funnel. With strategies that help you make the most of your time with every visitor, you’ll be able to win the fight for attention more often—which means more conversions for your organization! Whether you do it alone or with an agency, now is the time to begin.

Want more tips to help your business thrive in the digital age? Our other posts are packed with helpful resources, so check them out to learn more.

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