21st century, the century that has presented us with the most marvelous contrivances mankind has ever seen. Our metropolitanising world has led to the birth of digital marketing, which is the most advantageous method of advertising and expanding ones business.
With the reach of internet to the farthest corners of our world digital marketing, which focuses on the internet for advertisements or selling a product is undoubtedly expanding.
Advantages Over Traditional Advertising
- Digital advertising largely expands ones business because of the abundance of internet users.
- Focuses on multi-directional communication, which means that the advertisement will be seen by a large number of people. Whereas traditional advertising focuses on a small scale of people.
- Traditional advertising (ex:-magazines) needs to be forethought whereas digital advertising can be whenever modified.
- Performance of digital advertising is more rapid than traditional advertising and the results will outmatch your competitors.
- Gives you the ability to see number of visitors visiting your website.
- Inexpensive and convenient method for advertising as compared to traditional advertising in which huge sums of money is to be paid.
- In digital marketing you can advertise internationally without any extra cost. this is the major factor of the success of digital marketing.
Developing a marketing strategy
Your strategy is the major factor that promotes your advertisement.
- Advertise about a product that is innovative and benefits the customers.
- Determine who you are going to sell. (Ex:-you are selling a liquid repellent which can be sprayed on your clothes to make them resistant to any stains.)So your main customers are the homemakers. So it is crucial for you to advertise on cooking websites.
- Expand your business. Many owners of websites are on the lookout of advertisers. So advertising on many websites will make your business shine.
- Give special rewards with the product like reward points or complimentary offers.
- Have a fixed budget and a timeline. (Ex:-your advertisement should be visible 6pm to 7pm every Monday.)This is critically important, as you need to manage your advertising times and make your advertisement visible only when large numbers of people are surfing on the internet.
Various Ways To Attract Customers
- Marketers are nowadays telling customers about themselves and what their business is about. Make videos or presentations and encourage your audiences to use more of your company products.
- Give speeches and seminars and share your thoughts and views with your customers to make them loyal.
- Rise of cell phones has made a massive impact on the businesses as well. Smartphone’s have become cheap and are easily affordable by anyone.So advertising on Smartphone’s just by creating apps is largely effective.
- The increasing amount of gaming popularity has cleared a path for digital advertisers. In many sport games, you can see advertisements on the billboard or in any simple game you can see advertisements pop-up after every two minutes.
- Moreover, in some games you get in game rewards just by doing a survey or by installing an app made by the advertiser.
