Understanding the importance of internal links is essential for any SEO specialist, as internal links are one of the ways search engine spiders and robots use to better discover and crawl within your site’s content and categorize it and are also a way to reduce bounce rate, and direct visitors to the most relevant and relevant pages Some are inside your site. Learn from Mississauga SEO Company how to take advantage of building internal links in the best possible way to improve your site’s results on search engines.
Before we talk about the importance of internal links and their effect on SEO, perhaps we should take a quick look at the definition of internal links.
What are Internal Links?
Internal links are simply those links that send a visitor to other pages on the same domain and site level, and are called internal because they are links within the site itself.
To differentiate them from External links that send the visitor to pages on other domains. While most SEO workers are concerned with external links because they believe they are the most important (and this is really true), the importance of internal ties may be underestimated in the midst of a constant quest for the largest number of external links. But it is no less important than the, “Backlink”, it would increase and accelerate the ranking of your site content on search engines significantly.
The importance of internal connections
Internal connections are important for many reasons, including:
- Search engines help discover new content
Search engines use, as you know, a crawl method to discover new content on the sites, therefore, in the event that you do not build internal links to your site professionally and link the content of your site to each other, the search spiders will not be able to access pages that do not have links to them on other pages of the site and therefore this will not be archived Content quickly.
In short, if there are no internal links to the content related to each other and to your new articles, your search engines will take a long time to discover this content.
- It makes search engines better understand your site
One of the most important features of internal links is that it helps search engines to better understand your site, as search engines understand your site by analyzing the network of interlinked links in it, and in fact, there are multiple assurances by Google that the number of internal links pointing to a page On a particular site is one of the factors in the ranking of pages in the search engines, Google understands that the reference to the page several times – even if the signal comes from the site itself – is evidence of the importance of this page, or at least the page is related to a specific keyword, which is the word in Anchor Text (Anchor text.)
And if you are concerned about Google’s penalties for using keywords in Anchor frequently, you should rest assured that the search engine policies are much more lenient in this matter in the case of internal links compared to external links.
- Reducing the bounce rate
It is known that the Bounce rate is one of the indicators that the owner of any SEO site or specialist seeks to reduce to a minimum. You can imagine that the internal links are one of the effective strategies to do that. Putting a network of internal links in the content in the pages helps The visitor should continue to browse and not leave the page once he has finished reading the content and navigating the pages of your site.
- An opportunity to direct the visitor to specific pages
One of the important points also related to internal links away from their impact on search engines, is that it is a good opportunity to direct the visitor to specific pages on the site that can be used better, for example, if you run an online store you can direct visitors to your internal blog to product pages related to content Post or even bestsellers to get the most out of every visitor, and if you run an ads-based site you can direct visitors to the pages with the most valuable ads. I think you understand the destination
The best effective strategy for building internal professional links on your site
After knowing the importance of internal links, you are now most likely searching for tips on how to create a strategy that makes the best use of internal links. The following tips are what you are looking for:
- Roads mechanism: much faster but less accurate
There are many automated ways that you can use to add internal links to your site very quickly and without much effort, these methods may be very useful (compared to leaving your site without internal links at all) but they are certainly much less accurate than creating links manually and avoiding falling In errors, automated methods may be your only option if you have a huge and forked site with hundreds or thousands of pages.
While the use of automated methods to add internal links will vary depending on the content management system that you use, you can follow the following steps to do the matter on sites that use the WordPress system, and after understanding this method you can find similar methods suitable for the content management system that you use if you are using something other than WordPress :
You will first need to create a list of your website’s URLs associated with the keywords for each page. If you have this list, go to the next step, otherwise use a tool like SEMrush or URL Profiler to get it.