When it comes to digital marketing, we’re often looking at the big picture. We’ve got the entire world at our fingertips, and we want to conquer it with our marketing strategies. But, for local businesses, it’s often much more beneficial to stick to what you know. At the very least, boosting local visibility via the internet should be a consideration.
Without doing this, you might just be missing out on a huge amount of business. Interested potential customers won’t be able to find out where you’re located, what you sell and what time you’re available. It’s little things like that which add up over time, limiting your potential profits.
With all of that in mind, here are some strategies to help you get ahead.
Get Active On Social Media
This is the first thing that you absolutely must do. Social media costs nothing to get started with, but its benefits are plentiful. In the first instance, it simply provides you with a way of promoting anything you want to promote. It’s also a tool for many people when they’re looking to find out details about your company. And, you can use social media to interact with both your customers and other businesses. Get started right away if you haven’t already.
Know Your Review Sites
You know what I’m talking about. These are the TripAdvisors of the world – websites that have become very important for many businesses. You want to be on these sites so people can find your company with ease. And, if you’re getting less than favourable reviews, you need to get involved quickly to prevent long-term damage. Apologise for bad experiences, and show that you’re willing to improve, or clarify any confused statements on their part.
Understand Local SEO
If you haven’t heard of SEO, you’re probably doing something wrong. This is what determines how highly your website is ranked by search engines like Google. The better your SEO; the more views you’ll get. In terms of local SEO, you or an SEO company can work to increase local visibility. When customers search for businesses specialising in your trade, you’ll rise up the rankings.
What’s so great about a blog? It gives people a reason to keep visiting your website over and over again. You might suggest that this wouldn’t increase online visibility, but you’re wrong. Creating engaging content with integrated share buttons is your goal. That way, it might just find its way onto people’s Facebook and Twitter pages. Then, others might view it, and share it with their friends. Suddenly, your website is getting more eyeballs on it than it had a few hours ago.
Reach Out To Local Websites
You’ll find that many local websites work with each other to promote companies from around the area. Don’t be shy, reach out too! Contact them via their websites and introduce your company. If you don’t ask, you’ll never know whether they’d be willing to feature you on their site. This not only improves visibility but might just improve your overall SEO strategy, too.