Outsourcing can be a difficult concept to explain, and if you’re new to business or the idea of outsourcing, you may be a little confused. In the most basic terms, outsourcing involves working with external contractors or agencies rather than managing jobs on-site. If you run a small business, outsourcing certain jobs could help you to be more productive and more efficient, but it’s essential to make the right calls at the right time. If you’re interested in outsourcing, this guide should prove useful.
What to outsource
The trickiest thing to work out when you run a business is what to outsource. There are certain elements that you’ll always want to manage in-house and other jobs that lend themselves to outsourcing. No matter the nature of your business, it’s wise to outsource tasks that will enable you to focus on priority jobs and streamline the day to day running of the company. If you’ve got sales targets to hit, you don’t want to be wasting time trying to find a janitor at short notice or worrying about hazardous waste disposal. Working with other agencies or firms to get these jobs done will enable your team to get on with working through the to-do list and improve your company’s productivity.
It’s also beneficial to identify where your strengths lie. If you haven’t got experts in every field on your team, outsourcing is a great way of accessing skills and expertise without adding to the payroll. Consider marketing, for example. Not every company has talented writers who understand the ins and outs of SEO on the books, and this is why more than 60 percent of companies in the US outsource content marketing.
When to outsource
Every business needs to make money to be successful. Often, the best way to decide when and what to outsource is to use time and money calculations. How much work can you feasibly manage in-house and is it worth trying to attempt tasks to save money? Sometimes, there are obvious benefits of outsourcing jobs rather than hiring extra members of staff or trying to do a job that doesn’t match your area of expertise. Consider the type of job too. If you’re working on a short-term project or a one-off job, for example, designing your company logo, it’s worth drafting in expert help. You don’t need to sign a long-term agreement, you just agree for the external firm to work on that specific task.
Who to outsource to
As the owner of a business, you need to take great care when choosing the companies with which you choose to work. You wouldn’t hire candidates who didn’t fit the bill, so take the same approach when drawing up agreements with external firms or individuals. Look at portfolios, arrange meetings and have a look at what that agency has done for other clients in similar industries. Try not to be swayed by the lowest prices, as this may mean that you compromise quality.
If you’re trying to manage every task in-house, and it’s not really working out, you may be wondering about outsourcing certain jobs. Hopefully, this guide has given you more information and helped you to decide what and when to outsource.