Leave your customers wanting more by developing relevant emails that are designed to the customer journey. With 74% of consumers becoming frustrated by irrelevant emails, a retail marketer must aim to send the right message to the right customer, which can boost future click-through and conversion rates.
Segmentation can be an effective way to deliver targeted emails to select groups, as you are creating content on a subscriber’s gender, purchasing history, location and browsing activity. Marketers who endeavour to deliver personalized emails can drive 6x more sales and 2.5x more click-throughs in comparison to non-personalized content.
Yet, the email marketing visuals and functionality will help differentiate your retail company from your online and offline competitors. It’s essential to provide potential and loyal customers with aesthetically-pleasing emails, which are complemented with relevant messaging. For example, you must create a mobile-friendly email template, as 53% of emails are opened by smartphones and tablets daily (rising to 75% during the holidays).After all, a poorly designed template can frustrate email recipients – text, call to actions and images may not load or align correctly, preventing a subscriber from converting into a customer.
Any retail business wanting to grow their brand and revenue must leverage email marketing. This powerful platform is directly connected to both customer acquisition and improved conversion rates; automation can also generate 320% more revenue. A professional template can, therefore, help to showcase new deals and products, which will be marketed to your customers’ individual needs.