You can have the best business in the world, but if your website is not customer friendly, it will never gain the strong base that it needs in order to thrive in our modern world. A usable website doesn’t just positively represent your brand, but it ultimately helps you to grow your audience and create conversions. By following this guide, you’ll be able to learn how to keep your customers engaged in everything your website has to offer.
Make it mobile friendly
More people are using their smartphones to search the web than desktops, so what’s the use in having a website that isn’t optimized for mobile use? By using responsive design, you can ensure that your website can be easily viewed on any sized device, thus preventing people from instantly clicking away. Not only this, but it’s also been said that Google now look at whether a site is mobile friendly or not when determining rankings, so it’s something that you really shouldn’t ignore.
Supporting your customers
Ultimately, you want your customer to feel like you have their back. Your website should have a clear and welcoming help-center to give them the trust and satisfaction needed for a strong relationship. Ensure that your contact details are visible to visitors and offer alternate methods of communication. Offering a telephone number as well as an email, for example, provides your audience with a more personal way to contact you.
Another way of supporting your customers is through the use of social media. Instead of only helping them when they have a problem, make the effort to reach out to them on sites such as Facebook, Twitter, or LinkedIn. Give them a place where they can feel like they’re a part of your community. As well as being able to answer their questions, you can offer weekly updates about your business, or even hold surprise sweepstakes to help perk their interest. By keeping them engaged through social media, they will feel closer to your business and will be more likely to return.
Appearance
Presentation is everything. Your customer’s first impression will not be the engaging content that you’ve provided, but actually the colours and layout that you choose to accompany your site.
There have been numerous psychological studies relating emotions to colors. A white background may appear to be cold, yet it can also evoke a feeling of purity and cleanliness. Red is a more passionate color, but it can also be construed as aggressive. Yellow is both bright and annoying, making it a riskier choice when deciding your color scheme. Blue is one of the safer choices, as the right shade can evoke feelings of knowledge, strength, and trust. However, even the wrong shade of any of these colors can quickly turn against you.
Website design is the key aspect that really can’t be sidelined. If you want to attract and retain customers, you need to develop something usable and appealing to your target audience. Whether you’re inexperienced in web development or not, hiring the help of an agency, such as this design agency Hampshire, will allow you to secure yourself a successful site.
Making it read brilliantly
After all is said and done, it’s the content that will keep your visitors coming back for more. You want engaging content that offers a fresh perspective and clarity on the information your visitors are seeking. Your content should be lively, yet not overly wordy as to turn them away. Concise, powerful, and human is what will resonate the most with your audience.
You can create this type of content by adding in touches of appropriate humor, topical anecdotes, or by engaging them emotionally. It can be difficult adding humanity into technical manuals, but all it takes is a touch of emotion to help your visitors feel welcome and excited for more. In the end, you want your customers to walk away knowing exactly what they came for.
Researching your customers
The final step to creating a customer friendly website is researching your target audience. If you find your website is mostly visited by young adults, then you should cater your content towards them in order to fully connect. Understanding your core audience is the key to successful and long-term business, and in the end, they will feel more connected as well.
Take a look at the keywords people are using to find your site, and use them to your advantage to keep attracting your audience. You can also conduct surveys to get a much clearer representation of your visitors. Through one of your social media channels, entice subscribers with a short survey in exchange for a discount or prize. This allows you to connect with your audience, and it will help you to build a strong following regardless of the surrounding trends.
If you want to build your customer base and increase your site’s conversions, you need to start implementing the above tips straight away.
