The whole market is a cycle where each and every thing is interconnected and if you are thinking of landing into this then it will be better for you to have a good knowledge about this cycle. Before going into deep let us take an example, let us take a general case; when you hire some people for a particular job and some of them are able to give you that on time and others could not able to finish it then next time before giving any work of deadline you will prefer the people that takes lesser time and then too amongst them you will look or the ones that are able to provide it in short time with good quality. Similar is the case in the market, when someone buys any product then he or she expect that to be good but if it does not stand on their expectation then they will never go for your products again especially the one bought earlier. You do not have to go out to confirm this because you can simply apply this on yourself and decide will you go for the product that has already dissatisfied you?
The companies that have worked for years have already established their market and people buy their products with their eyes closed so even if any of their products results faulty it is not going to affect their image much whereas if this occurs at initial time of establishing a market then it may become a major problem. Generally, new companies do not get much chances to prove themselves and then too if something goes wrong with these chances then gaining those people back becomes very difficult as nobody will like to spend their hardly earned money on products which are useless and unworthy.
In order to make your customers believe in you and your product you need to assure the quality and the safety so that they can rely on your company’s product and at least try them once. Have you ever wondered why some companies say that we welcome your opinion? It is because they know how important your trust is for them and also for their company, and the best way to attract customers is to create a place of trust in them especially when your product is costly. People may try cheap products for once in order to check but everyone thinks twice before spending on costly products that too of no guarantee as in today’s date it is so hard to save some and spending on something which may result out to be useless is just like taking a risk which nobody wants to take. When people have an option of already trusted company then diverting them towards one’s product becomes more difficult. That is why it is said that when customers are happy you will be happy so one should not miss anypossible chance of increasing customers which can be taken as opportunity.