If you want your business to grow and become a leader in its market, then you need to start treating your start-up like it’s bigger than, in reality, it currently is. No, this doesn’t mean that you should start having delusions of grandeur by living the high life that is afforded to those who run big and successful businesses — it means you should treat your new business like is one, even though it isn’t. Even though you might think your start-up business isn’t big enough to need or even warrant a number of employees— it is and it needs them; unless, of course, you yourself are professionally trained expert in just about everything. Here are just two of the positions you should seek to fill as soon as possible in your start-up business if you want it to be a success.
Social Media Manager
The primary role for any social media manager that you hire is to communicate with your customers and clients through social media channels (unsurprisingly). You may think that this isn’t a role that instantly springs to mind as being one that you need to spend money on filling — ‘I could just send a few Tweets out and write a few Facebook statuses a day,’ is what you’re probably saying to yourself. But it’s more than just a few Tweets of status updates; the day-to-day duties of a social media manager may include: writing blogs, articles and posts; overseeing competitions and campaigns that would promote your company; taking part in conferences and group chats that are relevant to your industry; and developing strategies to increase your audience. And these are just a few of the jobs given to a social media manager. Now, do you really think you could do all of that, plus much more, alongside everything else you have to do every day?
You need somebody to look after your social media sites and your SEO (search engine optimisation) so that you can get the best out of the ever changing world of today’s online technologies. SEO is of great importance in the marketing of your product online; if a potential customer is searching in your market online, they want quick and accurate information — the business that offers this has that all-important initial attention of the customer. To get this, the customer in question needs to be able to see your information pop up on their search engine instantly: they need to see exactly where they can find you so that they can work out how best to get to you; and they need to customer reviews from other, like-minded people as themselves in their area in order to know if they can trust you. Businesses that fail to take advantage of SEO services are much more likely to get overlooked in comparison to rivals who have optimised it. Does this sound like a lot for you to handle? The simple solution: hire somebody to do it for you. And if you want to get a grasp of the world of SEO yourself, click here for an insight.
As a start-up business owner, you probably find that you don’t have a lot of time, which is why you will need help to be able to treat your business that way it needs to be treated. Simply put: to take back the enjoyment of running your start-up business, share the burden.