The internet offers a lot of opportunities to business. Not just as a place for marketing and a place to stick their flag. But in the actual selling and buying department of things as well. Ecommerce has exploded as of late. The surge of options fighting for space makes it a very competitive business to be in. But, as the points in this article will help you understand, it’s not impossible to compete in.
Make it easier for them to buy
If you’re asking them for feedback, make sure you listen to it. Especially online, there are all kinds of factors that can get in the way and inconvenience the customer when they’re trying to buy from you. There might be one step too many between selecting their product and having it arrive. They may have their credit card declined. It might be difficult to navigate your site or app. Always be reiterating your online store design. Make it simple and make it responsive.
One of the things that you need to keep on top of, from the get-go, is staying visible. Use an SEO company to make it easier for potential customers to find you. Keep your social media updated with deals and the latest and greatest products in stock. Make sure your site is available on multiple devices and registered where it needs to be. For example, on mobile devices, make sure it’s on things like the Play Store.
Keep customers coming back
It’s not just about luring them in, either. Companies that focus too much on only the new customers tend to forget the ones they already have. Which means they’re missing out on future profit and giving them to their competition. Make sure that, even online, you foster customer loyalty. Send them deals and unique offers. Offer a reward/loyalty scheme. Get in touch with them directly for feedback. Send a handwritten thank you note. Give them as many reasons as they need to come back.
Customer service is key
Just because your business is based online, don’t think you’ve gotten away from the workload that is customer service. In fact, because they’re not dealing with you face-to-face, they might have even more need of customer service. Help them answer their questions and solve their problems as quick as possible. Make it possible to chat to someone directly through the site to make customer service easier for them.
Know what your rivals are doing
Competition isn’t just about doing your best, either. It’s about doing better than your rivals. To do that, you need to know what they’re doing. You need to keep a current eye not just on their store. But their marketing as well. You need to know what they do wrong, what they do right and how they sell it. Each of these can help you set up a way to make yourself distinct from them.
Competition is all about knowing your place in the market. Then heaping as many advantages onto trusting you over the other choices as possible. Hopefully this article helps you do that.