Marketing Trends 2018: Time To Set Your Radar

We’re now halfway through 2017 and, like any good entrepreneur and business owner, it’s time to set your sights to 2018 already. Over the next few months, you will start to read a lot of articles that will aim to predict the big trends set to take over the corporate world next year. So, as you can see, now is the time to set your radar to try and figure out which trends are going to succeed and which ones will fall flat.

So, ready to start to see which trends are starting to make waves? Let’s look at the ones set to take business marketing by storm. Here are the trends that most are forecasting big things for in 2018.

Business Will Be Customer-Centric

In 2018, most people think that businesses will be all about the customer and, therefore, a new, customer-centric experience will come about. Each business will need to make sure that each and every one of its customers are catered for. And most companies will probably try and do this through their content marketing. Rather than creating generic content that is quite static, there will be a bigger incentive to create dynamic content and marketing automation that can appeal to each and every customer who visits your site.

SEO Is Still King

SEO has been around for the best part of a decade, and it doesn’t look like it is going to lose its crown anytime soon. The only difference for SEO in 2018 is that it will need to keep up with any new algorithms that Google releases. Find it too difficult to keep up with all the necessary changes? No problem, you could simply outsource all your SEO marketing to one of the top SEO companies in the country as they will be able to completely focus on your campaign for you. And that will give you and your employees time to focus on other operational responsibilities!

Visuals Will Be Big

Over the past couple of years, businesses have cottoned on to the fact that they need to start adding images or video content to their social media posts. That’s because these added visuals will make a tweet or a status update a lot more shareable. Well, in 2018, marketing is set to take visuals even further. In 2018, you will rarely see an update on social media that isn’t accompanied by some extra visual. If you do, I guarantee that it won’t have any retweets or shares!

Become An Influencer

If you aren’t already an influencer, now is the time to become one. You’ll then be all set for 2018! Rather than simply marketing your business, you should market yourself and other key managers as influencers. Then what you say will be shared all across social media, which will, in turn, increase the visibility of your company.

Hopefully, this blog has given you a couple of ideas on how you can take your business even further in 2018. Set your radars to spot trends now so that you don’t get left in 2017!


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