As a retail business, you want to offer more than just your goods to the customer. A customer buying something from you is nice. However, you want to be a part of their life. You want to be a frequent they make in their day-to-day business. Which means you need to show them more value than just the goods they buy from you. In this article, we’re going to explore how you add that value to their business.
Make it look good
First, you want to make sure that they’re actually going to come into the store. This means making it look good. Think about the curb appeal of your business. About how you use design your branding and make use of displays to catch the attention of anyone passing the shop. Inside, those displays matter just as much. Keep the store clean, keep it organized. Even if it means hiring commercial cleaning services, make sure your shop’s appearance isn’t putting customers off.
Keep it friendly
As we have said, the customer experience is about more than the goods delivered. The kind of service they get matters as much to a retail business’s success as pricing and getting the right stock. It has happened all too often where a customer chooses a more expensive store over another solely due to the friendliness of the employees. Make customer service a priority for everyone who works there. Remind them that they are in a service industry. If they don’t plan on putting effort into making customers welcome, they are in the wrong industry. Similarly, you should deal with all complaints and questions respectful of their experience.
Turn accessibility into a priority
Their experience isn’t just about how people treat them in the business, either. It’s also about how the process of doing business works. Customer service and support is about making it as easy as possible for a customer to buy from you. If there are roadblocks of confusing steps in their way, that’s a bad customer experience. That’s why you might want to use sophisticated point of sale technology to make their purchase quicker. Or a credit card reader so you’re not stopping them from buying from you.
Keep them coming back
All of the above tips aren’t just about making sure they buy from you and are happy about it. It’s also about making them come back. You can just as easily do this by developing aspects of the business solely designed to reward loyalty. Customer loyalty and reward programs can work for you. You just need to make them work easily for the customer. If the process of adding points to their program, or claiming a reward, is complicated, it’s not going to work. Once you do get it working, however, it gives them plenty of good reasons to keep coming back.
We hope this article has helped you identify some ways you can make your business more valuable to your average customer. Remember that developing a strategy based on their experience is the only one that works.