Offering added value is something that can differentiate your business from all of your competitors – regardless of your size It’s a great tool for finding new customers, retaining old ones, and driving loyalty levels through the roof. But how can you offer added value as a small business, and where do you even start? We’ve put together some cost-effective ideas for you that can give you an excellent return on your investment. Let’s take a closer look at some of the options available to small businesses – and see if you can provide that all-important added value to your customers.
You can’t provide value if you don’t know what your customers need. It’s vital, then to create an ideal buyer persona that takes your average customer and builds up a picture of who they are and what drives them. Once you have your ideal buyer persona, you’ll find that you can start creating an environment – both online and off – that compels people to sit up and take notice. It’s simple targeting at play, here, but it is essential if you want to find out what can tempt your customers into sticking around.
If a customer walks into your shop without any intention of buying something, it can be tempting to leave them to it. But the knowledge you share with them will be remembered in the long-term. And, the chances are that when they decide they are in the mood for spending money, they will come to you first. So, make sure that you become that first port of call whenever anyone has a question about your industry. Become an authority figure, and your marketing becomes a lot easier.
What does your average customer feel like when they approach your business? If you can make every encounter a memorable one, people will be more likely to remember. And, more importantly, talk about it with others. Whenever anyone has a great experience, it’s often the topic of conversation, and it gives your business the chance to benefit from important word of mouth recommendations or social media exposure.
Do you want more access to your customers than you do right now? If so, there are a variety of ways you can go about it, but one of the best is to provide them with a tool or app that is useful to your clients. Look around for one of the top mobile application development companies out there and work with them to create something that your customers can use on a daily basis. Offer it free – or at a low cost – and you should see plenty of people downloading your app. You will benefit from additional insights and exposure to a new audience, while your customers will get something they need to improve their lives – it’s that simple.
Just had your most profitable month? It can be tempting to take your money and run all the way to the bank, but what about using it to create better relationships with your customers? Maybe you could offer loyal clients discounts or special services. It should see you increase your sales even more, and help you develop stronger ties with individuals. Share the wealth rather than profit from it, and your customers will believe they are shopping with the right company.