Are you finding it difficult to generate enough online traffic to your website? The more people who visit your website, the more business leads you gather and the more sales you make. Below are five ways you can increase your website’s traffic, so that your website becomes a more profitable online asset.
1. Add an Online Store
More people than ever are buying products and services online. If a shopper or potential customer realises you don’t have an e-commerce facility on your website, they will be less likely to visit your website or stay for very long.
However, if you set up an e-commerce store, complete with a shopping cart and payment processing feature like that provided by MyPaymentSavvy.com, word will get around that you sell your products and services over the internet. This leads to more website visitors who want to make a purchase through your online store.
2. Create an Affiliate Program
You can take online shopping to another level by creating an affiliate program for the product or service you provide. With an affiliate program, you pay a commission every time an ‘affiliate’ or otherwebsite owner sends a paying customer to your website. This means a large number of people can promote your products and services to a huge audience and you only pay for this traffic every time a sale is generated.
3. Paid Advertising
Paid advertising is the quickest way to send internet visitors to a website. However, it’s also the quickest way to lose a lot of money, so it’s vital to know what you are doing before you start any paid online traffic campaigns.
Search engines and social media websites are the most popular paid platforms. These websites attract huge numbers of people and have huge numbers of members. You can also pay for advertising on other people’s websites, but it’s important to make sure you only advertise on websites that are closely related to your business and the products and services you offer.
4. Social Media
It’s difficult to have a conversation about internet traffic without mentioning social media websites. These websites have millions of users and many of the people on social media websites may be interested in your business.
However, you have to find ways to send these people to your website from their favourite social media websites. Adding posts on your social media profiles that link directly to your website or blog is the easiest way to do this. In some cases, you can also create sponsored posts that appear on certain people’s social media profiles. When any of these people click on these sponsored posts, they are sent to your website. You should also ensure that all of your social media profiles have a bio section that links back to your website.
5. Traditional Marketing Methods
Despite all of the technological changes in recent years, traditional marketing methods still work. They become even more powerful when you combine them with online marketing methods. Always ensure that all of your offline marketing materials contain the link to your website and any online offers you have.
Increasing the number of visitors to your website is not an impossible task. Following the tips above has the potential to send more visitors to your website than you could ever have imagined.